Inethiwekhi ye-multi-level marketing (MLM) imele imodeli yebhizinisi ehlanganisa ukuthengisa okuqondile nethuba lokuzuza amakhomishana okuqasha abanye abathengisi. Lolu hlelo luvumela ababambiqhaza ukuthi bangagcini nje ngokuthengisa imikhiqizo kodwa futhi bakhe inethiwekhi engenisa imali ngemisebenzi yalabo ababuthwayo. Le ndlela ingakhanga kulabo abafuna imali eyengeziwe noma ukuziqalela awabo amabhizinisi.
Isakhiwo sesistimu yamaleveli amaningi
Kunethiwekhi yokumaketha enamazinga amaningi, abahlanganyeli, abavame ukubizwa ngokuthi abasabalalisi, bathola imali engenayo ngamakhomishini ekuthengisweni kwemikhiqizo nezinsizakalo ngaphakathi kwamanethiwekhi abo. Abasabalalisi bavame ukuthola iphesenti lokuthengisa elenziwa yibo kanye neqembu labo labaqashiwe. Lokhu kudala amathuba amakhulu okuthola imali , yize kungahluka kakhulu phakathi kwabahlanganyeli.
Isakhiwo se-MLM ngokuvamile sihlanganisa:
- Umsabalalisi ozimele: Umuntu othengisa imikhiqizo ngqo kubathengi.
- Izinga loxhaso: Abasabalalisi abakwazi ukuqasha abanye futhi bathole amakhomishini ekuthengisweni kwabo.
- Imigqa engezansi: Isakhiwo sokuqasha, lapho umsabalalisi omusha ngamunye engaheha abantu abaningi ebhizinisini.
Amakhomishini asatshalaliswa emazingeni ahlukene, okuchaza ukuthi imali engenayo ingakhula kanjani njengoba inethiwekhi yabasabalalisi nokuthengisa kukhula.
Imikhiqizo namasevisi ahlinzekwayo
Amanethiwekhi okumaketha asezingeni elihlukahlukene agxile emikhiqizweni ehlukahlukene, okuhlanganisa:
- Izithako zokudla okunomsocoAma-MLM amaningi ayazuza esidingweni esikhulayo semikhiqizo yezempilo.
- Izimonyo nokunakekelwa komuntu siquUmkhakha wobuhle ungomunye umdlali ovelele kulo modeli webhizinisi.
- Impilo kanye nemikhiqizo yokuhlanza: Ezinye izindlela ezilungele imvelo sezizuze ukuduma emiphakathini eyahlukene.
Ikhwalithi yomkhiqizo ibalulekile empumelelweni yebhizinisi futhi ingaba nomthelela ekugcinweni kwamakhasimende nabasabalalisi kunethiwekhi.
Amathuba okuthola imali
Ukubamba iqhaza kunethiwekhi yokumaketha enamazinga amaningi kunganikeza amathuba amaningi okuthola imali . Lokhu kuchazwe kabanzi ngezansi:
- Amakhomishini okuthengiswa okuqondile: Uzozuza iphesenti ngomkhiqizo ngamunye othengisiwe.
- Amabhonasi okuqashaAma-MLM amaningi anikeza izikhuthazo ezengeziwe zokuheha abasabalalisi abasha.
- Izinzuzo zemishiniNjengoba umsebenzi wokuthengisa wenethiwekhi yakho ukhula, kanjalo nomholo wakho ungakhula.
Leli thuba lemali engenayo limelela ukukhanga okuphawulekayo kulabo abafuna ukuguquguquka namathuba amakhulu ezezimali.
Izingozi ezihambisanayo
Nakuba amanethiwekhi okumaketha asezingeni eliningi anganikeza izinzuzo , nawo anezingozi ezibalulekile ukuziqonda. Lokhu kufaka phakathi:
- Ukutshala imali kokuqala: Ngokuvamile, abasabalalisi kufanele bathenge ikhithi yokuqala noma imikhiqizo ukuze baqale ukuthengisa, okubandakanya izindleko zokuqala.
- Ukushoda kwemali engenayo eqinisekisiweAbantu abaningi abajoyina ama-MLM bayehluleka ukwenza inzuzo, njengoba impumelelo incike ekuthengisweni nasekuqasheni, kokubili izici okunzima ukuzilawula.
- Ukungathembi izimaketheAma-MLM avame ukugxekwa ngokufana kwawo nama-pyramid schemes, angenza kube nzima ukuthengisa imikhiqizo nokuheha abasabalalisi abasha.
Lesi simo siphoqa ababambiqhaza ukuthi bahlole ngokucophelela ngaphambi kokuzibophezela kunethiwekhi.
Izakhi zomthetho kanye nomthetho
Amanethiwekhi okumaketha asezingeni eliningi ngokuvamile alawulwa yizikhungo ezahlukene ezweni ngalinye. Kubalulekile ukuthi abasabalalisi baqaphele imithetho nemigomo esebenza ebhizinisini labo. Amanye amaphuzu abalulekile afaka:
- Ukubhaliswa kwenkampani: Qiniseka ukuthi i-MLM ibhaliswe ngokusemthethweni ukuze ugweme izinkinga.
- Ukukhiqiza imali yangempelaIzinkampani kufanele zibe sobala ngamathuba emali engenayo futhi zinikeze idatha ecacile mayelana namandla okwenza inzuzo.
- Ukuqashwa ngendlela efaneleAmasu athembele kuphela ekuqasheni ngaphandle kokuthengiswa kwangempela kwemikhiqizo angase athathwe njengongekho emthethweni ezindaweni eziningi.
Lolu hlaka lokulawula luhlose ukuvikela abathengi kanye nabasabalalisi emkhakheni.
Ukucatshangelwa kwabahlanganyeli
Labo abafisa ukujoyina inethiwekhi yokumaketha yamazinga amaningi kufanele bahlole izici ezimbalwa:
- Ucwaningo lwenkampani: Finyelela imibiko ngesithunzi senkampani kanye nerekhodi emakethe.
- Ulwazi lomkhiqizo: Zijwayeze ngemikhiqizo noma amasevisi ohlose ukuwathengisa ukuze uqiniseke hhayi kuphela ukwethembeka kodwa futhi ukuthengisa ngempumelelo.
- Ukulindela okungokoqobo: Qonda ukuthi akuwona wonke amanethiwekhi aqinisekisa imali engenayo nokuthi ukuzinikela nomzamo yikhona okunquma izici zempumelelo.
Lezi zingxenye ziqinisekisa ukuthi labo abangena kulolu hlobo lwebhizinisi banolwazi oluningi futhi bazilungiselele.
Gxila ekuthuthukisweni komuntu siqu
Isici esivame ukunganakwa samanethiwekhi okukhangisa asezingeni eliphezulu ukugxila ekuthuthukisweni komuntu siqu. Iningi lalezi zinkampani lihlinzeka ngezinhlelo zokuqeqesha eziqhubekayo, ezingabaluleka kukho kokubili ukukhula kochwepheshe kanye nokukhula komuntu siqu. Ukubamba iqhaza ngentshiseko ekuqeqesheni, kumasemina, nasezinkathini zokuqeqesha kungasiza ukutholwa kwamakhono okuthengisa nawobuholi, izici ezibalulekile zempumelelo kulawa manethiwekhi.
Ukuvala umjikelezo kunethiwekhi
Ukushiya inethiwekhi yokumaketha enamazinga amaningi (i-MLM) kungaba inqubo ebucayi. Abasabalalisi abaningi babhekana nemizwa yecala noma ingcindezi yomphakathi lapho becabanga ukuhamba. Kodwa-ke, kusebenza kahle ukukhetha izindlela ezintsha. Abasabalalisi kufanele bahlole isimo sabo futhi banqume ukuthi bazoqhubeka noma bavale leso sahluko sempilo yabo yobungcweti. Inketho yokushintsha amanethiwekhi noma ukuhamba ngokuphelele ihlala ikhona. Lokhu kuzodinga ukuhlolwa okucacile komuntu siqu kwemigomo nezinhloso zesikhathi eside.
Amanethiwekhi okumaketha anamazinga amaningi anikeza izinhlobonhlobo zamathuba nezinselelo. Ukuba yingxenye yalolu hlelo kudinga ukuqonda okucacile kokuthi lusebenza kanjani, kanye nokuzinikela ekunqobeni noma yiziphi izithiyo ezingase ziphakame endleleni. Ngokukala izici ezinhle nezingezinhle, uzokwazi ukwenza izinqumo ezinolwazi ezihambisana nezinjongo zakho zomsebenzi.