Umhlahlandlela ophelele wokudala iwebhusayithi yakho

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Ukusetha iwebhusayithi yakho akuseyona eyabahleli bezinhlelo noma izinkampani ezinkulu kuphela. Namuhla, noma ubani angakha iwebhusayithi yakhe ngaphandle kokwazi ikhodi futhi ngaphandle kokuchitha imali eningi , ngokusebenzisa amathuluzi abonakala kakhulu, izifanekiso ezilungele ukusetshenziswa, kanye nezinsizakalo ezihlanganisa konke: isizinda, ukusingathwa, ukuklama, isitolo esiku-inthanethi, ibhulogi, kanye nokumaketha.

Kuwo wonke lo mhlahlandlela uzobona, isinyathelo ngesinyathelo, ukuthi ungakha kanjani iwebhusayithi yobungcweti kusukela ekuqaleni , ukuthi yimaphi amapulatifomu ongawasebenzisa (i-Wix, i-WordPress.com, i-Jimdo, i-Squarespace, i-SiteW…), okudingayo ukuze uyiqalise (isizinda, ukusingathwa, okuqukethwe, i-SEO) nokuthi ungagwema kanjani amaphutha ajwayelekile abangela ukuthi amawebhusayithi amaningi angasebenzi njengoba kufanele.

Kuyini ngempela iwebhusayithi kanye nekhasi lewebhu?

Ngaphambi kokukhetha amathuluzi, kuyasiza ukuqonda amagama asetshenziswayo. Iwebhusayithi iyiqoqo lamakhasi abelana ngesizinda esifanayo , isibonelo, i-yourdomain.com kanye nawo wonke ama-URL asuka kuyo (ikhaya, izinsizakalo, isitolo, ibhulogi, oxhumana naye, njll.).

Ngokuphambene nalokho, ikhasi lewebhu liyidokhumenti ngayinye efinyelelwa kusuka kusiphequluli : ikhasi lasekhaya, ishidi lomkhiqizo, isihloko sebhulogi, ikhasi lokuxhumana… Kulelo nalelo ungaxuba umbhalo, izithombe, amavidiyo noma ezinye izinto ezisebenzisanayo.

Ukuqonda lo mehluko kuzokusiza ukuthi uhlele kangcono isakhiwo: ukuthi mangaki amakhasi owadingayo kuwebhusayithi yakho , ukuthi azoxhunyaniswa kanjani, nokuthi yiliphi umsebenzi elizoba nalo.

Kungani kulula kangaka ukudala iwebhusayithi yakho namuhla?

Kuze kube yiminyaka embalwa edlule, uma ufuna ukungena ku-inthanethi wawunezinketho ezimbili: ukukhokhela i-ejensi yewebhu, noma ukufunda i-HTML, i-CSS, kanye ne-JavaScript bese ulwa namaseva. Manje sekunabakhi bewebhusayithi , abaklanyelwe okuphambene nalokho: ukuvumela noma ubani ukuthi adale iwebhusayithi yakhe ngokuhudula nokuphonsa amabhlogo ngegundane.

Amapulatifomu afana ne -Wix, i-Jimdo, i-Squarespace, kanye ne-SiteW anikeza abahleli ababonakalayo lapho ubona khona imiphumela ngokushesha. Akudingeki ushintshe phakathi kwedeshibhodi eyinkimbinkimbi kanye nokubuka kuqala: konke kwenziwa ngqo ekhasini. Ukhetha ithempulethi, ushintshe umbhalo, imibala, izithombe, ungeze izinkinobho, amafomu, amamenyu… bese uqedile.

Ngaphezu kwalokho, laba bakhi bewebhusayithi bahlanganisa izici ezithuthukisiwe ezazidinga abahlinzeki abaningi ngaphambilini: ukuphathwa kwewebhu okuphethwe, isizinda, izitifiketi zokuphepha, isitolo esiku-inthanethi, ibhulogi, ukuphathwa kwama-aphoyintimenti, ukukhokhisa , ukumaketha nge-imeyili, nokunye okuningi, konke kubekwe ku-akhawunti eyodwa.

Uma ufuna ukulawula okwengeziwe kobuchwepheshe, ungakhetha njalo i -CMS efana ne-WordPress.org efakwe ku-hosting yakho , kodwa kubantu abaningi abasebenza ngokuzimela, amabhizinisi amancane, namaphrojekthi omuntu siqu, umakhi wewebhusayithi wesimanje unele.

Amapulatifomu amakhulu okudala iwebhusayithi yakho

Ake sibheke izici ezibalulekile zezinsizakalo ezidumile ukuze ube nombono ocacile wokuthi iyiphi inketho efanelana kahle nephrojekthi yakho.

I-Wix: Umdali we-All-in-one one-AI namathempulethi

I-Wix isibe ngumholi womhlaba wonke ekudaleni amawebhusayithi alula ukuwasebenzisa. Abasebenzisi abangaphezu kwezigidi ezingu-250 emhlabeni wonke bakhethe i-Wix ukuthi baqalise ukuba khona kwabo ku-inthanethi futhi bakhulise amabhizinisi abo edijithali.

Inzuzo yayo eyinhloko ukuthi ihlanganisa umhleli obonakalayo oqondakala kalula namathempulethi ochwepheshe angaphezu kuka-900 cishe kunoma yimuphi umkhakha: izitolo eziku-inthanethi, amabhulogi, amawebhusayithi ezinkampani, amaphothifoliyo, izindawo zokudlela, amajimu, izinsizakalo zezempilo, njll. Zonke izithempulethi zingenziwa ngokwezifiso: ungashintsha imibala, amafonti, izigaba, izithombe, kanye nesakhiwo ngendlela oyithandayo.

Ngaphezu kwalokho, i-Wix ifaka phakathi ukusingathwa kwewebhu kwamahhala nokuphephile, izitifiketi ze-SSL, amathuluzi e-SEO aqondiswayo (i-Wix SEO) , ukuhlaziya okwakhelwe ngaphakathi, kanye nokusekelwa kwamakhasimende okungu-24/7. Awudingi ukuthenga ukusingathwa okuhlukile noma ukusetha amaseva: uhlelo luqinisekisa ukuthi iwebhusayithi yakho ihlala itholakala.

Uma ufuna ukonga isikhathi esengeziwe, i-Wix inikeza inketho yokudala iwebhusayithi yakho ngobuhlakani bokwenziwa . Uchaza ibhizinisi lakho, bese i-AI ikhiqiza isayithi lokuqala elinomklamo oyisisekelo, isakhiwo, nombhalo, ongawulungisa: lungisa izitayela, shintsha izigaba, engeza isitolo, ukubhuka, ibhulogi, imicimbi, noma yini oyidingayo.

Ukuze uthole amaphrojekthi enziwe ngokwezifiso ezengeziwe, i -Wix Editor ikuvumela ukuthi uklame ekhasini elingenalutho , uhudule amamojula (izithombe, amagalari, amavidiyo, amafomu, amamenyu, izinkinobho, njll.) futhi usebenzise ama-animation, imiphumela ye-parallax kanye nezinketho ezithuthukisiwe ukuze ufeze umklamo ocolekile kakhulu ngaphandle kokuhlela.

Uma ufuna ukwabela abanye umsebenzi, ungasebenza nomlingani we-Wix ovela kwi-Wix Marketplace : bangochwepheshe abaqinisekisiwe abangadala noma bathuthukise iwebhusayithi yakho, benze ngcono i-SEO, bangeze imisebenzi ethile, noma bathuthukise ulwazi lomsebenzisi.

I-WordPress.com: Ukusingathwa okuphethwe kwe-WordPress

Uma ukhangwa yi-ecosystem ye-WordPress kodwa ungafuni ukubhekana nokufakwa kanye nokugcinwa kobuchwepheshe, i-WordPress.com inikeza ukusingathwa kwe-WordPress okuphethwe ngamanani ancintisanayo kakhulu uma kuqhathaniswa nabahlinzeki abaningi bendabuko.

Kulokhu, ipulatifomu inakekela ukusingathwa, izibuyekezo eziyisisekelo kanye nokuphepha okuthile , kuyilapho ugxila ekudaleni okuqukethwe, ukukhetha izingqikithi kanye nokwengeza ama-plugin ngaphakathi kwemingcele yohlelo olubhalisele kulo.

Kuyindlela enhle uma ufuna ukuguquguquka kwe-WordPress CMS enezinkinga ezimbalwa zeseva , ikakhulukazi uma uhlela ukukhulisa iwebhusayithi yakho ngezici eziningi zebhulogi noma okuqukethwe okuthuthukile.

I-Jimdo: ilungele amabhizinisi amancane anesabelomali esilinganiselwe

I-Jimdo iyi-website builder eyenzelwe labo abafuna iwebhusayithi elula kodwa esebenzayo ngaphandle kokutshala imali eningi . Amabhizinisi amaningi amancane ayayikhetha ngoba iwavumela ukuthi adale iwebhusayithi ephelele ngaphandle kokuqasha umklami noma ukwazi ukuthi angayihlela kanjani.

Uhlelo luqondisa umsebenzisi ngezinyathelo ezimbalwa, luphakamisa ukwakheka okuyisisekelo, bese luvumela ukwenza ngokwezifiso izinto ezibalulekile: umbhalo, izithombe, izingxenye eziyisisekelo, ifomu lokuxhumana, kanye, uma kudingeka, isitolo esiku-inthanethi . Kuyindlela elula kakhulu uma ubheka isivinini kunokuguquguquka okuphelele.

I-Squarespace: umklamo ocatshangelwe kahle namathuluzi ezinsizakalo

I-Squarespace yaziwa ngamathempulethi ayo ahlanzekile futhi akhangayo , ikakhulukazi aziswa ochwepheshe bokudala (abaklami, abathwebuli bezithombe, abeluleki, abameli, abaklami bezakhiwo...) kanye namaphrojekthi ezokuvakasha, amakamu, izindawo zokuphumula kanye nokuhlangenwe nakho.

Ikuvumela ukuthi ubonise kalula izinsizakalo namaphakheji, ngamakhasi ahlelwe kahle ahlanganisa izincazelo, uhambo, amanani, nezithombe ezisezingeni eliphezulu . Ngaphezu kwalokho, ihlanganisa amathuluzi okubhukha nokuhlela, njenge-Acuity Scheduling, ukuze amakhasimende akwazi ukucela ama-aphoyintimenti noma imisebenzi yokubhukha ngaphandle kokushiya iwebhusayithi.

Iphinde ifake izici zokufaka ama-invoyisi ezihlanganisiwe zomkhiqizo ukuthumela ama-invoyisi ochwepheshe nokuqoqa izinkokhelo ngezindlela ezinkulu zokukhokha, isebenzisa i-Squarespace Payments ukuze uthole isipiliyoni sokukhokha esingenamthungo.

Ngokuphathelene nokubonakala, i-Squarespace ifaka amathuluzi okumaketha ahlanganisiwe: i-SEO eyisisekelo, imikhankaso yokumaketha nge-imeyili, kanye nokuhlanganiswa kwezokuxhumana ukuze kusatshalaliswe okuqukethwe futhi kudonsele amakhasimende amasha.

I-SiteW: Ukudalwa okubonakalayo kakhulu okugxile ekusetshenzisweni kalula

I-SiteW ingenye i-website builder ebeka phambili ubulula obukhulu ekuhleleni . Konke kwenziwa esikrinini esisodwa: ubona iwebhusayithi yakho, futhi ngesikhathi esifanayo, amamojula ongawahudula futhi uwalahle. Akudingeki ushintshe phakathi kwamathebhu noma ukubuka kuqala.

Leli thuluzi lihloselwe abantu ngabanye, izinhlangano, kanye namabhizinisi afuna ukudala iwebhusayithi ekhangayo nephumelelayo, enezindleko ezilawulwa kakhulu kanye nekhono lokuyiphatha ngokwabo nsuku zonke, ngaphandle kokuthembela kubantu besithathu ngoshintsho ngalunye.

Le nqubo ihilela ukukhetha ithempulethi, ukuqamba isayithi lakho, ukukhetha uhlelo ngokwezidingo zakho, bese uhudula bese uphonsa amamojula wokuqukethwe: umbhalo, izithombe, izithonjana, amavidiyo, amafomu, amamenyu, izinkinobho, amamephu, amafayela angalandwa … Into ngayinye ingalungiswa ngokubukeka nangokuziphatha.

Ezingeni lesakhiwo, unokuphathwa kwekhasi okulula: dala, qamba kabusha, u-ode, ulungiselele i-SEO kanye nokufinyeleleka kwekhasi ngalinye , kanye nekhasi langemuva lezinto okufanele zivele kuwo wonke amakhasi (isihloko, unyawo, amamenyu).

I-SiteW ikuvumela futhi ukuthi usebenzise ezinye izici ezithuthukisiwe (ukuthengisa ku-inthanethi, ukumaketha nge-imeyili, ibhulogi, amaforamu, imibuzo evame ukubuzwa, amafomu enziwe ngokwezifiso, uhlelo lobulungu, ikhalenda, njll.) ngezinhlelo eziphakeme, njalo ugcina ulwazi lokuhlela olubonakala kakhulu.

Izinyathelo ezibalulekile zokudala iwebhusayithi yakho

Ngale kwepulatifomu, wonke amaphrojekthi ewebhu aphumelelayo alandela uchungechunge lwezinyathelo ezinengqondo ezisiza ekugwemeni ukulahleka nokushiya izinhloso ezikhululekile.

1. Chaza umqondo kanye nenhloso yesayithi lakho

Isinyathelo sokuqala ukucaca ngenhloso yewebhusayithi yakho nokuqonda abancintisana nabo . Iwebhusayithi elula yenkampani ayifani nesitolo esiyinkimbinkimbi se-inthanethi noma ibhulogi enezihloko eziningi. Zibuze ukuthi ufuna ukufeza ini: thengisa imikhiqizo, uhehe amakhasimende angaba khona, ubonise iphothifoliyo yakho, uphathe ukubhukha, usakaze ulwazi…

Kuye ngaleyo njongo, ungakhetha uhlobo lwesayithi olukufanele kakhulu: iwebhusayithi yesevisi, i-eCommerce, ibhulogi, ikhasi lokufikela lekhasi elilodwa noma inhlanganisela yeziningana (isibonelo, isitolo + ibhulogi, imikhiqizo yebhulogi + ulwazi, iwebhusayithi yenkampani + ikhalenda ye-aphoyintimenti).

Ukuba nomgomo ocacile wesayithi kuzokusiza futhi ukuthi wenze izinqumo ezingcono zokuklama nokuqukethwe: yiziphi izingxenye ezibaluleke kakhulu, yiziphi izimemezelo okufanele zivele, kanye nolwazi ongalulahla ukuze ugweme ukulayisha ngokweqile isayithi.

2. Khetha ithuluzi: umakhi wewebhusayithi, i-CMS noma ukuthuthukiswa ngokwezifiso

Unenhloso engqondweni, sekuyisikhathi sokunquma ukuthi uzosebenzisani ukwakha iwebhusayithi. Unezinketho ezintathu eziyinhloko, futhi ngayinye inezinzuzo zayo:

• Abakhi bewebhusayithi (Wix, Jimdo, Squarespace, SiteW…): Kuhle uma ufuna ubulula, isivinini kanye nemisebenzi ehlanganisiwe (ukusingatha, isizinda, ukuphepha, izifanekiso, isitolo, ibhulogi, njll.) ngaphandle kokuthinta ikhodi.
• I-CMS efana ne-WordPress.org ekusingatheni kwakhoBanikeza inkululeko ephelele yokwenza ngokwezifiso ngezindikimba nama-plugin, ngezindleko zokuthi unakekele ukusingathwa, ukugcinwa kwama-backups kanye nokugcinwa kwawo.
• Ukuthuthukiswa ngokwezifiso kusetshenziswa i-HTML, i-CSS, i-JavaScript, noma ezinye izinhlaka: Kunconywa kuphela uma udinga okuthile okuqondile kakhulu noma unethimba lobuchwepheshe, ngoba izindleko nobunzima kuyanda kakhulu.

Kwabaningi abasebenza ngokuzimela kanye nama-SME, umakhi wewebhusayithi wesimanje onamathempulethi kanye nezinketho ze-SEO ezihlanganisiwe, ezokuhweba nge-e-commerce kanye nokumaketha kwanele futhi kubavumela ukuthi bafike emakethe ngezinsuku, hhayi izinyanga.

3. Khetha bese ubhalisa igama lakho lesizinda

Isizinda sakho yikheli eliyingqayizivele lebhizinisi lakho ku-inthanethi (isibonelo, i-yourbrand.com) . Yilokho abantu abazokuthayipha kusiphequluli sabo noma abazokubona kumakhadi akho ebhizinisi kanye nezinkundla zokuxhumana, ngakho-ke khetha ngokuhlakanipha.

Uma ukhetha isizinda, zama ukusenza sibe mfushane, kube lula ukusikhumbula, kube lula ukusipela, futhi sihlobene nomkhiqizo noma ibhizinisi lakho . Gwema izimpawu ezingavamile, izinombolo ezingadingekile, noma amagama ayinkimbinkimbi kakhulu. Uma futhi kusikisela ukuthi wenzani (isibonelo, i-floresmexico.com), kungcono nakakhulu.

Abakhi abaningi bewebhusayithi bakuvumela ukuthi uqale ngesizinda samahhala (njenge-user.wixsite.com/mysite) , kodwa ukuze ubukeke njengochwepheshe, kufanelekile ukubhalisa isizinda sakho. Lokhu kuvame ukubiza phakathi kuka-$10 no-$45 ngonyaka, kuye ngokuthi isandiso singakanani kanye nesidingo sini, futhi amapulatifomu amaningi afaka unyaka wokuqala wamahhala ngezinhlelo ezithile.

4. Qasha i-web hosting (noma sebenzisa efakiwe)

Ukusingathwa kwewebhu empeleni kuyindawo eseseva lapho amafayela ewebhusayithi yakho egcinwa khona ukuze noma ubani akwazi ukuwafinyelela kwi-inthanethi. Ngaphandle kokusingathwa, isayithi lakho alibonakali.

Uma usebenzisa abakhi bewebhusayithi abanjengoWix, Squarespace, Jimdo, noma i-SiteW, ukusingathwa kuvame ukufakwa futhi kulungiselelwe kusengaphambili , ngama-backups, izibuyekezo, kanye nokuphepha okuphathwa yipulatifomu uqobo. Akudingeki uqashe iseva ngokwehlukana.

Uma ukhetha i-WordPress.org noma enye i-CMS ekusingatheni kwakho, kuzodingeka uthenge uhlelo lokusingatha oluhlanganyelwe, i-VPS, noma oluzinikele kumhlinzeki okhethekile. Cabanga ngesivinini seseva, isikhala sediski, i-bandwidth, ukwesekwa kobuchwepheshe amahora angu-24 ngosuku, izinsuku eziyi-7 ngesonto, kanye nezinyathelo zokuphepha (izicishamlilo, i-SSL, izipele ezizenzakalelayo).

Ngokwesibonelo, endabeni ye-Wix, ipulatifomu ithembele engqalasizinda yamafu amaningi (amaseva ayo, i-AWS, i-Google Cloud) ukuze inciphise isikhathi sokungasebenzi nokuqinisekisa ukutholakala, kanye nokuhlanganisa izinhlelo zokuphepha ezithuthukisiwe ngaphandle kokuthi uzilungiselele.

5. Yakha isakhiwo (ukwakheka kolwazi)

Njengoba amathuluzi akho, isizinda, kanye nokusingatha kuhlelwe kahle, sekuyisikhathi sokuchaza isakhiwo sewebhusayithi yakho: ukuthi uzoba namakhasi anjani nokuthi ahlobene kanjani . Lo mklamo uyisihluthulelo kokubili kokuhlangenwe nakho komsebenzisi kanye ne-SEO.

Abantu abaningi baqala ngewebhusayithi enekhasi elilodwa yamaphrojekthi alula kakhulu. Kodwa-ke, amabhizinisi amaningi ayazuza ngokuba namakhasi amaningana ahlukene kahle : ikhaya, ngami/ngathi, izinsizakalo noma imikhiqizo, ibhulogi, ukuxhumana, imibuzo evame ukubuzwa, njll.

Phakathi kwezingxenye ezivame kakhulu okufanele uzicabangele yilezi:

• Página de inicioIsifinyezo esicacile sokuthi ungubani, yini oyinikezayo, nokuthi yini ofuna isivakashi siyenze.
• Singobani / Ngami: umlando, izindinganiso, iqembu, impumelelo… ukudala ukwethembana nokusondelana.
• Imikhiqizo noma izinsizakalo: imininingwane yalokho okuthengisayo, enezincazelo ezicacile, izinzuzo, amanani kanye nezimemezelo zokuthatha isinyathelo.
• contacto: ifomu elilula, ulwazi lokuxhumana, imephu, izixhumanisi eziya kumanethiwekhi omphakathi.
• Imibuzo ebuzwa njalo: izimpendulo zemibuzo evamile mayelana namashejuli, ukuthunyelwa, ukubuyiselwa kwemali, indlela esisebenza ngayo, njll.

Hlela lesi sakhiwo ngendlela enengqondo bese ubeka izingxenye ezibaluleke kakhulu kumenyu enkulu, ngamagama acacile naqondakalayo . Ungasebenzisa amamenyu amancane uma unamakhasi amaningi ahlobene.

6. Nakekela ukuzulazula kanye nolwazi lomsebenzisi

Iwebhusayithi ingaba nomklamo omuhle kakhulu kodwa yehluleke uma abantu bengazi ukuthi bachofoze kuphi ukuze bathole abakufunayo . Ukusebenziseka kanye nolwazi lomsebenzisi (UX) kubalulekile.

Uma uklama ukuzulazula kwakho, hlose imenyu elula, ehlelekile, nehambisanayo kuwo wonke amakhasi . Gwema ukugcwala ibha yokuzulazula ngezinketho eziningi; kunalokho, hlanganisa okuqukethwe kube yizigaba ezinengqondo bese usebenzisa amamenyu amancane uma kudingeka.

Kuyasiza futhi ukufaka ibha yokusesha yangaphakathi uma unokuqukethwe okuningi (isibonelo, kubhulogi enkulu noma esitolo esinemikhiqizo eminingi) kanye nokugcina uhlu olucacile lwezihloko, imibhalo engezansi, kanye nezigaba ukuze umsebenzisi akwazi ukuskena ikhasi ngokushesha.

Ukuvumelana okubonakalayo nakho kuthonya umbono wekhwalithi: sebenzisa iphalethi yombala efanayo, amafonti, kanye nezitayela zezinkinobho kuyo yonke isayithi. Lokhu kudala umuzwa wokuhleleka futhi kwenza umsebenzisi azizwe "esekhaya" ngisho nalapho ezulazula ezigabeni ezahlukene.

7. Sebenza ekwakhiweni: imibala, amafonti, amamenyu, izinkinobho, kanye nezinto ezibonakalayo

Ukwakheka kwewebhusayithi yakho akukhona nje ngobuhle bayo; futhi kuyithuluzi lokuveza ubuntu bomkhiqizo wakho nokuqondisa umsebenzisi . Abakhi bewebhusayithi banamuhla benza lesi sici sibe lula kakhulu.

Ngokuphathelene nemibala, kuyalulekwa ukuthi ukhawulele ku- palette yombala owodwa noma emibili eyinhloko kanye nombala owodwa wokugqamisa , unake ukugqamisa ukuze ufinyeleleke. Umbala oyinhloko kufanele uhambisane nelogo yakho noma ubunikazi obubonakalayo. Umbala wesibili uyawugcwalisa futhi usize ekudaleni ukugqamisa, kuyilapho umbala wokugqamisa ugcinelwe izinto ezibalulekile njengezinkinobho zokubiza isenzo.

Umthetho uyafana ngamafonti: sebenzisa izinhlobo zokubhala ezifundekayo futhi ungasebenzisi amafonti amaningi ahlukene (ngokuvamile elilodwa lezihloko kanye nelinye lombhalo womzimba lanele). Amapulatifomu amaningi afaka amaqoqo amaningi amafonti ochwepheshe futhi akuvumela ukuthi ulayishe awakho uma usuvele uwasebenzisa kwezinye izinto.

Imenyu yokuzulazula kufanele ihlale ibonakala futhi iqondakale kalula. Cabanga ngendlela izigaba esitolo esiku-inthanethi noma izigaba zesevisi ezihlelwe ngayo ukuze noma ubani akwazi ukubona kalula ukuthi angachofoza kuphi ngaphandle kokucabanga.

Ngokuphathelene nezinkinobho, umsebenzi wazo ukuqondisa isenzo: ukuthenga, ukubhuka, ukubhalisa, ukuthumela ifomu, ukulanda okuthile… Qiniseka ukuthi ziyagqama ngokubonakalayo, zinombhalo ocacile futhi zibekwe ezindaweni eziqondile (isibonelo, eduze kwezincazelo zesevisi, ekupheleni kwezingxenye ezibalulekile noma eduze kobufakazi).

Okokugcina, izinto ezibonakalayo (izithombe, amavidiyo, izithonjana, imifanekiso, imiphumela ye-parallax, izithombe ezimfushane) zingaphilisa isayithi, kodwa zisebenzise kancane. Qiniseka ukuthi ziqinisa umlayezo futhi aziphazamisi kuwo . Uma ungenazo izinto zakho, abahleli abaningi bafaka imitapo yolwazi yamahhala namathuluzi okudala amavidiyo alula.

8. Qinisekisa ukuthi inguqulo yeselula ilungile

Ingxenye engaphezu kwengxenye yethrafikhi yewebhu yomhlaba wonke manje ivela kumadivayisi eselula, ngakho-ke isayithi lakho lidinga ukubukeka nokusebenza kahle ezikrinini ezincane . Le ngxenye ayiyona into ongayikhetha.

Abakhi abaningi bewebhusayithi bakhiqiza ngokuzenzakalelayo imiklamo ephendulayo , bevumelanisa okuqukethwe nosayizi wesikrini. Noma kunjalo, kungumqondo omuhle ukubuyekeza inguqulo yeselula ngesandla bese ulungisa izinto: osayizi bombhalo, isikhala, ukwakheka kwamabhulokhi, futhi, ngaphezu kwakho konke, ukuchofoza izinkinobho nokugcwalisa amafomu kalula.

Kuselula, beka phambili izinto ezibaluleke kakhulu phezulu: ilogo, imenyu, umyalezo oyinhloko, kanye nokubizelwa esenzweni. Izinto zesibili (amabhlogo amade kakhulu ombhalo, izithombe zokuhlobisa, ulwazi olungabalulekile kangako) zingabekwa phansi noma zifihlwe uma zivimbela ukuzulazula.

Ngokuphathelene nemenyu, imenyu yakudala ethi "hamburger" (imigqa emithathu) ivame ukuba yisisombululo esihle kakhulu sokonga isikhala ngenkathi isanikeza ukufinyelela kuzo zonke izingxenye.

9. Dala okuqukethwe kwewebhusayithi yakho

Ngaphandle kokuqukethwe, iwebhusayithi imane nje iyigobolondo. Udinga umbhalo, izithombe, futhi, uma ifanelana nephrojekthi yakho, amavidiyo, ihluzo, amathebula, noma izinsiza ezingalandwa ezichaza lokho okwenzayo nokuthi kungani ungumuntu ongcono.

Qala ngokuchaza imiyalezo yakho ebalulekile: ukuthi iyiphi inkinga oyixazululayo, ukuthi obani izilaleli zakho eziqondiwe, yiziphi izinzuzo ozinikezayo, nokuthi yibuphi ubufakazi onabo (ubufakazi, izindaba zempumelelo, izitifiketi, izinombolo). Ukusuka lapho, bhala ikhophi ecacile, eqondile, neqondiswe kubasebenzisi , ugweme izigaba ezinde kanye nolimi olungadingekile.

Futhi, naka izici zomthetho: eYurophu, udinga ukunikeza ulwazi mayelana nokuvikelwa kwedatha (i-GDPR), imigomo yokusebenzisa, inqubomgomo yobumfihlo, kanye namakhukhi . Amapulatifomu amaningi akuvumela ukuthi wengeze kalula amakhasi asemthethweni kanye namabhanela esaziso samakhukhi.

Uma kwenzeka unquma ukuhumusha iwebhusayithi yakho kwezinye izilimi ukuze ufinyelele izithameli eziningi, qiniseka ukuthi ipulatifomu isekela amakhasi ezilimi eziningi anamamenyu nama-URL aguquliwe , futhi uhlole ukuthi imibhalo isendaweni efanele (akuyona nje ukuhumusha igama negama).

10. Engeza izici zobungcweti: isitolo, ibhulogi, ukubhukha nokuningi

Enye yamandla abakhi bamawebhusayithi bamanje ukuthi awagcini nje ngokuba amawebhusayithi "abonisayo", kodwa futhi akuvumela ukuthi wengeze amathuluzi ochwepheshe aklanyelwe ibhizinisi lakho.

• Isitolo se-inthanethiUngathengisa imikhiqizo ebonakalayo noma yedijithali, usethe amanani, ukuhlukahluka (osayizi, imibala), uphathe isitokwe, uchaze izindlela zokuthumela nezindawo, usebenzise amakhuphoni, futhi wamukele izinkokhelo ngekhadi, i-PayPal, noma ezinye izinhlelo.
• Ukubhuka nama-aphoyintimentiIzinhlelo ezihlanganisiwe ezifana ne-Wix Bookings noma i-Acuity Scheduling ku-Squarespace zikuvumela ukuthi ubonise ukutholakala kwakho, uvumele amakhasimende ukuthi abhukhe isikhathi, futhi uma ufuna, ukhokhe kusenesikhathi.
• BlogKuhle kakhulu ekushicileleni izihloko eziwusizo, izindaba, izifundo, noma izindaba ezivela embonini yakho. Ibhulogi egcinwe kahle iyasiza ukuheha abantu abasebenzisa izinto eziphilayo bese uzibeka njengomholi.
• Izinhlelo zokusebenza kanye nezengezoEzimakethe zezinhlelo zokusebenza njenge-Wix App Market, ungangeza ingxoxo ebukhoma, amafomu athuthukile, amathuluzi okukhiqiza abaholayo, ukuhlanganiswa kwezokuxhumana, amamephu okushisa, nokuningi.
• Ukumaketha nge-imeyili kanye nokukhokhisaAmanye amapulatifomu afaka phakathi Ukuthumela izincwadi zezindaba nokudala ama-invoyisi nomkhiqizo wakhoukuqhubekisela phambili ukuphathwa kwebhizinisi ndawonye.

Umqondo uwukuthi iwebhusayithi yakho iyeke ukuba yikhadi lebhizinisi eliku-inthanethi nje bese iba ithuluzi elisebenzayo lokuthengisa, ukukhonza amakhasimende, kanye nokwenza izinqubo zisebenze ngokuzenzakalela.

11. Lungiselela isayithi lakho ukuze lisebenzise i-SEO

Ukuze uvimbele iwebhusayithi yakho ukuthi ilahleke ku-inthanethi, udinga ukusebenza ku -SEO (ukwenza ngcono izinjini zokusesha) . Akudingeki ube uchwepheshe, kodwa udinga ukusebenzisa izimiso eziyisisekelo.

Hlela okuqukethwe kwakho ngesakhiwo esihle sesihloko (h2, h3…), dala amakhasi aphendula ngempela imibuzo yezilaleli zakho , bese wengeza umbhalo ochazayo ezithombeni ukuze izinjini zokusesha ziqonde ukuthi zimayelana nani.

Amathuluzi ahlanganisiwe njenge-Wix SEO noma izinsiza ze-Squarespace zenza le nqubo ibe lula kakhulu ngabathakathi besinyathelo ngesinyathelo, izincomo, kanye nokuhlolwa okuzenzakalelayo okukutshela ukuthi yini okufanele uyithuthukise.

Ngaphezu kokwenza ngcono ikhasi, kubalulekile ukuthi iwebhusayithi yakho ilayishe ngokushesha, iphephile (HTTPS), futhi inezixhumanisi zangaphakathi ezicacile kanye nezinye izixhumanisi zangaphandle ezisezingeni eliphezulu eziya kusayithi lakho (izixhumanisi zangemuva) ezivela emakhasini ahlobene nomkhakha wakho.

12. Buyekeza, shicilela futhi ulondoloze iwebhusayithi

Ngaphambi kokuqalisa isayithi lakho, zinike isikhathi sokubuyekeza umbhalo, izixhumanisi, amafomu, izinkinobho, kanye nokuziphatha kweselula . Lungisa amaphutha esipelingi, qiniseka ukuthi zonke izixhumanisi ziholela kusayithi elifanele, bese uhlola izinqubo ezibalulekile njengokuthenga esitolo noma ukuthunyelwa kwefomu lokuxhumana.

Uma isishicilelwe, umsebenzi awupheli: iwebhusayithi ebukhoma idinga ukubuyekezwa kokuqukethwe njalo (imikhiqizo emisha, izihloko, izindaba, izinguquko zeshejuli) kanye nokugcinwa okungenani kobuchwepheshe, yize kubakhi bewebhusayithi ingxenye enkulu yaleyo ngxenye imbozwe yipulatifomu uqobo.

Ukuze wazi ukuthi usemzileni ofanele yini, kungumqondo omuhle ukuxhumanisa isayithi lakho namathuluzi okuhlaziya afana ne-Google Analytics kanye ne-Google Search Console . Ngale ndlela, ungabona ukuthi zingaki izinkambo ozivakashele, ukuthi zivelaphi, ukuthi yimaphi amakhasi asebenza kahle kakhulu, ukuthi yimaphi amagama angukhiye aqhuba ithrafikhi, nokuthi kunendawo yokuthuthukisa kuphi.

Uma ufuna ukuya phambili, ungasebenzisa ama-heatmap kanye nokuqoshwa kweseshini (ngezinsizakalo ezifana ne-Hotjar noma i-Crazy Egg) ukuze ubone ukuthi abasebenzisi bachofoza kuphi, ukuthi baskrola kude kangakanani, nokuthi babhajwa kuphi . Ngalolu lwazi, ungalungisa umbhalo, imibala yezinkinobho, indawo yokubizela esenzweni, noma isakhiwo samakhasi athile.

Izinzuzo namaphutha avamile lapho udala iwebhusayithi yakho

Ukuba newebhusayithi eklanywe kahle kungaguqula iphrojekthi yobungcweti. Ikuvumela ukuthi uthole ukubonakala, ubonise isithombe sobungcweti kakhulu, futhi wenze ngokuzenzakalelayo ingxenye yobudlelwano bakho namakhasimende.

Ngewebhusayithi enhle ungabonisa izinsizakalo noma imikhiqizo yakho ngokuningiliziwe, uphendule ngokuzenzakalelayo imibuzo evame ukubuzwa, uthengise amahora angama-24 ngosuku, uphathe ukubhukha ngaphandle kwezingcingo ezingapheli, futhi uyisebenzise njengesisekelo sayo yonke imikhankaso yakho yokumaketha eku-inthanethi (i-SEO, izikhangiso, izinkundla zokuxhumana, i-imeyili).

Kodwa-ke, kulula futhi ukwenza amaphutha uma ungawanaki amaphuzu athile. Phakathi kwamaphutha avame kakhulu lapho udala iwebhusayithi yile:

• Ayilungiseleli iselulaUma iwebhusayithi yakho ibukeka kabi kuselula, uzolahlekelwa yinani elikhulu lezivakashi zakho.
• Ukuziba i-SEONgaphandle kokwenza umsebenzi omncane kakhulu kumagama angukhiye kanye ne-metadata, kuzoba nzima ngabantu ukukuthola ku-Google.
• Angicabangi ngomsebenzisi: umklamo ogcwele izinto eziningi, amamenyu adidayo, umbhalo oyimfihlo, kanye nokuntuleka kolwazi olusebenzayo.
• Ukunganaki ijubane nokucaca: amakhasi athatha isikhathi eside ukulayisha, ama-pop-up amaningi, noma amabhlogo angapheli ombhalo.
• Ukukhohlwa ukubizelwa esenzweniUma ungabonisi ngokucacile ukuthi ufuna isivakashi senzeni (ukuthenga, ukushayela ucingo, ukubhuka, ukubhalisa), cishe bazohamba bengenzanga lutho.

Ukugwema lezi zingibe nokusebenzisa amathuluzi amanje kuzokuvumela ukuthi udale iwebhusayithi ewusizo nekhangayo ehambisana nemigomo yebhizinisi lakho noma yomuntu siqu , ngaphandle kokudinga ulwazi olubanzi lobuchwepheshe noma isabelomali esikhulu.